Innovation occurs at non-tech firms too. In this traditional case from your early 2000s, Colombian espresso business people attempt to revive Colombia's popular Juan Valdez manufacturer in the age of Starbucks. Estimating cost of money for giant marketing and advertising and know-how investments at a personal debt-financed brokerage organization. https://edwinkgeui.tinyblogging.com/top-guidelines-of-harvard-case-study-help-82173221