Foreign brands of eateries need to embrace digital options in order to uncover an acceptable franchisee. They need to center on developing their own individual digital capabilities and defend their ground by activating the online channel. •A permanent, significant-scale exhibition inviting persons to experience Europe’s finest city redevelopment project https://www.madjor.com/insight-article/the-transformation-of-chinese-digital-agencies-in-immersive-ux