The PESTEL analysis mentioned Formerly looked at the macro environmental things affecting enterprise, but not the microenvironmental aspects. Among the list of microenvironmental things are competitors, which can be addressed by a competitor analysis. The Competition analysis of AnswerDash seems for the immediate and oblique competition within the industry https://paxtonhpidr.digitollblog.com/33297836/hbr-case-study-analysis-fundamentals-explained