" Brand integrity online often parallels the experience of meeting a person—first impressions matter, but so does consistency. SEO reinforces this consistency, guaranteeing that what consumers find about a brand on search engines aligns with its identity. By maintaining a trustworthy online presence, SEO strengthens brand integrity in a way few other tools can." https://medium.com/@seo2_79305/seo-a-key-player-in-maintaining-brand-integrity-f2213069952b